Two things about the Walking Dead game (based on the AMC TV show) that Activision announced earlier this year. One, it has a full title now — The Walking Dead: Survival Instinct. Two, you can be in it.
Cut and paste from the press release, which explains it just fine:
Clues are revealed during new episodes of The Walking Dead season three on Sunday nights at 9pm on AMC. Fans can enter the clues online at www.amcdead.com and each week one lucky winner will be chosen to appear as a character in the game! Terminal Reality will then use photos of his or her facial likeness to create a unique character whose backstory and chilling death scene may be encountered by players during The Walking Dead: Survival Instinct.
Terminal Reality developed both BloodRayne games, the Blair Witch game, and my personal choice for awesomest bit of fanservice ever, Ghostbusters: The Video Game. So spooky/creepy, they know. And they could get to know you, too, if you win. Good luck!